Holy crap: An exclamation of utter disbelief.

Or, a wildly popular vegan cereal that has no wheat or gluten and actually tastes good.

Demand for the cereal skyrocketed after the owner of the Boston Pizza restaurant chain offered creators Corin and Brian Mullins $120,000 for a 20 per cent stake in their company mere moments after tasting the product.

The husband and wife duo from Sechelt, B.C., appeared on CBC's Dragons' Den last week to pitch Holy Crap, a combination of chia, hulled hemp seeds, buckwheat, apples, cranberries, raisins and cinnamon.